A friend shared a great article with me the other day, published at MediaPost (unfortunately registration is required, although it is free). The article discusses “social brands”. Part of the definition of a social brand relates to the use of technology to communicate with stakeholders (blogs, Facebook, wikis, email newsletters, forums, Twitter, etc). However, as [...]
Are you looking for a small business consultant (adviser/mentor/coach) who will:
- make bold claims about what they can do for your business without having met you or knowing what you do?
- talk about their proprietary processes that have trademarked names to make them look special?
- spend an hour with you, then get their junior staff to do most of the work?
- tell you what you want to hear in order to keep you as a client, not what they really think?
- charge you a fixed hourly rate with little regard for how much value they add to your business?
If so, you've come to the WRONG place. (But do a quick ... I can guarantee you won't have much trouble finding someone!)
So if I won't do these things that seem to be a staple of small business advice, what can I offer?
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