Articles

I spend a lot of time doing research on the web, both specifically to find new ideas and information for my clients and generally to improve by knowledge on all things related to small business. Many of the articles I find interesting are bookmarked on Diigo, and the most interesting of those are also added to a list that can be found here. The articles I’ve most recently added to that list are shown below.



  • Top 10 Google Apps Marketplace Apps
  • The Small Business Guide to Google Apps
  • How To Use Surprise To Generate Word Of Mouth
  • 9 Traits of a Great Small Business
  • 5 Ways to Motivate Without Money
  • Why hide your prices? The perils of writing about money. - Bad Language
  • Seth's Blog: Pennies and dollars
  • How Employee Benefits Provide Better ROI Than Cash
  • Upside vs. downside
  • The Complete Newbie’s Guide to Marketing
  • Dan Ariely asks, Are we in control of our own decisions? | Video on TED.com
  • Dan Pink on the surprising science of motivation | Video on TED.com
  • Two ways to hire (and a wrong way)
  • The scientific method
  • Make the Most of Your Resources
  • What Really Generates Referrals
  • Death spiral!
  • Top 10 Thinking Traps Exposed
  • How To Build Trust
  • All above board

    • [find more articles here...]



  • Top 10 Google Apps Marketplace Apps -

    "Google's Apps suite for domain owners and businesses has finally received some star treatment with the launch of the Apps Marketplace. Which Google-friendly apps are free, worth the cost, and entirely useful? These 10 are definitely worth a look."

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    Posted by: marcharrison

  • The Small Business Guide to Google Apps -

    "Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, anytime, from any Internet connection.

    At $50 per user per year, the fully integrated apps system is certainly cost-effective, and even adding the free versions of Gmail, Calendar, and Google Docs into your workflow can keep your employees coordinated.

    For more casual users, or even those who might not be acquainted with Google Apps, here's a guide to how the software can benefit your small business."

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    Posted by: marcharrison

  • How To Use Surprise To Generate Word Of Mouth -

    "Surprise breeds word of mouth by attacking the “been there, done that” mentality of customers and shattering it with something designed to cause a reaction. Because, the only thing to give the person who has everything is something they’ve never seen or thought of before."

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    Posted by: marcharrison

  • 9 Traits of a Great Small Business -

    "What constitutes a great small business? We all know what a good small business looks like – it makes a tidy profit, is run efficiently, and grows slowly but surely, right? You might quibble around the edges of that definition, but that is the essence of it.

    But a great small business, what is that? I submit that great small businesses share most or all of these traits:"

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    Posted by: marcharrison

  • 5 Ways to Motivate Without Money -

    "Yes, money is tight right now and yes, maybe giving raises and bonuses is out of the question. But if that is true, it begs the question: How do you motivate employees without money, or at least inexpensively?

    The good news is that it may be easier than you thought; others have done it, and if they did, so can you."

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    Posted by: marcharrison

  • Why hide your prices? The perils of writing about money. - Bad Language -

    "Most of my clients are very reluctant to talk about the prices of their products and services. On the other hand, it’s something that readers really want to know. "

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    Posted by: marcharrison

  • Seth's Blog: Pennies and dollars -

    "Watch the pennies and the dollars will take care of themselves."

    I'm not sure this is true. In fact, I'm pretty sure that if you watch the dollars, you don't have to worry so much about pennies.

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    Posted by: marcharrison

  • How Employee Benefits Provide Better ROI Than Cash -

    "A dollar on a paycheck is worth a dollar to the employee. And it costs you a dollar. But benefits aren't like that. Employee benefits can be worth 10x their cash equivalent. It's like getting a huge discount on employee pay."

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    Posted by: marcharrison

  • Upside vs. downside -

    "Here's a rule that's so inevitable that it's almost a law: As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. With more to lose and more people to lose it, meetings and policies become more about avoiding risk than providing joy."

    Highlights and Sticky Notes:

    Here's a rule that's so inevitable that it's almost a law: As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. With more to lose and more people to lose it, meetings and policies become more about avoiding risk than providing joy.

    With more to lose and more people to lose it, meetings and policies become more about avoiding risk than providing joy.

    With more to lose and more people to lose it, meetings and policies become more about avoiding risk than providing joy.

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    Posted by: marcharrison

  • The Complete Newbie’s Guide to Marketing -

    Think the secret to successful marketing and running a profitable online business is some piece of Jedi mastery that you would need to study for years to learn?

    Not even close.

    Most businesses (online and off) just get the basics wrong.

    So here’s what works. Get these right and you’ll be ahead of 98% of your competition.

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    Posted by: marcharrison

    • [find more articles here...]

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