A lot of small business owners I talk to admit to not keeping up with the latest in online applications that could help their business. I've been thinking about writing a post on this topic for a while, but the team at have made life easy for me by writing a good article titled . If you don't know your Zoho from your Google App you might like to have a read.
Still not sure if its worth your time? Here is a sneak peek, on the topic of social media (ie. Facebook, LinkedIn, etc):
Enterprise 2.0 is Happening: If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web – all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business – now and for many years to come.